T.A.S Coconut Water

BEVERAGE PACKAGING

This packaging redesign for T.A.S Coconut Water is meant to visually communicate the main value points that this product has to offer, which are its simplicity and purity of ingredients that leaves consumers feeling light, healthy and hydrated.

A goal with this redesign was to differentiate T.A.S Coconut Water from its competitors by giving it a more modern and toned down look. Although this new design attracts a new customer base, a level of familiarity is kept amongst existing customers with the analogous colour palette that is much like the current design.

Coconut water can redesign mockups Coconut water redesign flat artwork Coconut water prototypes